Your first pillar page
How to choose, create and configure a pillar page in 4Linking. It's the first step in building an Internal linking architecture that works.
Which page should be a pillar?
A pillar page is a strategic page on your site that you want to receive more internal links than the rest. The more linked it is, the more important Google considers it. That's why choosing well which pages are pillars is the first real SEO decision you make with 4Linking.
Typical pillar page candidates:
- Long guides on your site's central topic (1,500+ words, in-depth content).
- Commercial landing pages for your main product or service.
- Important categories that group a lot of related content.
- Pages that already rank well and you want to reinforce so they climb further.
What shouldn't be a pillar:
- Individual blog posts (unless they're recognized pillar pieces).
- Legal pages (privacy, cookies, terms).
- Process pages (cart, checkout, thank-you).
- Pages with thin content or that change frequently.
How to create your first pillar page
You've already decided on the page. Let's go to the plugin.
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Open the pillar pages panel
In your wp-admin, go to
4Linking → 4Linking. You'll land on the Pillar pages screen by default. If not, click the "Pillar pages" tab. - Click "New pillar page" The button is at the top right. A modal opens with the fields to fill in.
- Fill in the fields You need the exact URL of the page, its language and optionally the related keywords. The details are in the next section.
- Save Click "Save pillar page". You'll see the new entry in the list.
Once created, the pillar page becomes a preferred target of internal linking: when you create rules or when the semantic engine (in paid plans) detects relationships, the links will go primarily toward your pillars.
The fields of a pillar page
These are the fields you'll see in the form. Most are optional; the only essential one is the URL.
Check that the pillar page receives links
At first your pillar will show 0 incoming links. That's expected: you haven't yet created any rule pointing toward it. You'll see that in the next guide.
Once you create rules and start generating links, you'll be able to audit each pillar individually. Click on your pillar's link counter in the list and a side panel opens with the detail:
In this panel you see: the total number of incoming links, how many distinct posts link to it, which keywords have been used as anchor text and the average links per post. It's the view you need to understand whether your pillar is receiving the authority you expected.
Common mistakes and how to avoid them
If everything is a pillar, nothing is. Google detects a flat architecture and you lose the benefit. Stay between 3 and 10 pillars even if your plan allows unlimited.
If the pillar's URL doesn't correspond to a real post or page, the plugin won't be able to link it. Copy the URL from the browser after visiting the page, don't type it by hand.
If your site is in English and Spanish and you mark a pillar as "en" when the page is in Spanish, it won't receive links from Spanish posts. Verify that it matches the real version of the page.
The pillar starts working when you create rules that point toward it. Until then it won't have incoming links, even if it's well configured. That's normal at first.